In a recent TED-Ed lesson, they cover the history of focus groups, how and when the advertising industry adopted it, the methods and challenges in market research to determine how many potential customers exist, and the price they’re willing to pay.
Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician’s popularity, almost everything can be explored with this technique. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work.