Designing a logo can be a challenging task and isn’t as simple as it seems. There’s a lot of thought that goes into the process to create a look and feel that matches your company’s mission and goals. To cleanly and elegantly represent your brand visually often requires research, brainstorming and a few designs before a client sees the finished version.
Aaron Draplin, a design veteran, accepts Lynda.com’s logo design challenge. In this 15-minute tutorial, he quickly goes through the design process. From brainstorming and sketching to building it out in Illustrator and testing his design out in different color schemes, Draplin covers it all and explains each step and process with clarity.
While this tutorial is 15-minutes, the design process in reality isn’t this short. And a good logo design does require time and tender loving care.