This sponsored post is brought to you by NakedWines & written by Socks On An Octopus. All opinions expressed are 100% ours.
NakedWines want to change the way you purchase your vino, and they just might have the grapes to pull it off.
They say imitation is the sincerest form of flattery. Now, the word imitation may be a bit strong in this case, but the folks over at NakedWines certainly took away some inspiration from the Dollar Shave Club with their latest ad campaign. That’s not an insult to the crowdfunded winetrepreneurs, just an observation. Actually, it seems to me that this video is more of a playful, yet respectful parody, rather than just pure imitation.
Either way, it is quite funny and makes some great points while being so. Why do we buy a bottle of wine based on label and price, when most of what we’re spending ends up going back into the marketing that convinced us to buy said bottle in the first place? It’s a vicious and unnecessary cycle.
For complete transparency, I must admit that I used to do the same thing until I had a friend’s grandfather’s homemade — and sans label — wine. It was the absolute best chardonnay I had up until that point in my life. From then on I learned to try before I buy, or take recommendations from people who know their stuff. The neat thing is that nowadays most wine bars have what are called “flights.” These allow you to try a variety of different wines and let you decide what you like before committing to a full bottle. I highly recommend these for people who are just getting into wine.
The basic point here is that a higher price doesn’t necessarily mean higher quality. This goes as much for wine as it does for guitars, clothing or even a movie budget — especially movie budgets. I’m looking at you Avatar…
I am in no way a wine connoisseur by any stretch of the imagination, I just enjoy wine. So do these folks, and that’s what I like best about this video — it makes buying wine approachable for the most ignorant of winos among us.
Their proposition seems both simple and fair:
- Become an Angel and earn wholesale prices for funding our winemakers.
- There’s no membership fee and no “club” commitment.
- All we ask is that you top-up your NakedWines.com account with $40 a month.
- To spend on any wines you want, when you want them. Or get it back if you don’t.
- No tricks, no traps. Just great wine.