When you first got your smartphone, what was the first thing you did? Did you open up the browser and go to Google.com to check out the web browsing speed? Did you fire up the YouTube app and check out a video or two? Thanks to technology, smartphones and tablets have made it possible to bring the Internet with us wherever we go, and without the weight of a laptop. These devices have also changed our behavior and patterns of Internet use.
We know that more and more people are using mobile devices to watch a movie or a video on YouTube. Every where we go, we see someone with a device in their hand–but how many more people are using such devices to watch videos?
Here are some highlights:
- Close to 25% of all video viewers in household with high-speed Internet are using devices other than a television to watch video.
- The average tablet owner watches 36 minutes of video every week.
- Viewership via phone increased by 35.7% in 2011.
- YouTube is the top video web site with over 136,000 views. Followed by Yahoo!, Vevo, AOL, Bing, Facebook, College Humor, Hulu, Perform Group and ESPN. (I’m personally surprised that Vimeo didn’t make it in the top 10).
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