The Cordcutters shall inherit the earth.
After an excruciatingly long wait, our favorite dysfunctional family is finally back for their 4th season. Earlier today it was announced that the Bluth family, with all their antics in tow, will grace those with Netflix on the 26th of may. The new Arrested Development season will be available in its entirety at 12:01 a.m. Pacific time, which means three in the morning for me. But that’s all right, I keep vampire hours as is.
Arrested Development’s demographic has consistently been that of a younger one. Catering to people 18-40 years old or so; the internet generation. Many of these people have grown so weary of these greedy fat-cat cable companies. Myself included. Most of us now know, or are in the process of realizing that paying $100+ a month for something that we don’t need, having 1,000+ channels we don’t watch, and dealing with horrible customer service is just something we don’t have to deal with anymore. I personally haven’t paid for cable since 2005. But back then — unless you really knew where to look — it was a lot harder to find things you wanted online than it is today. So it’s understandable that the common sentiment of “why am I paying for this?” hasn’t grown legs until somewhat recently.
Anyone who is even a bit internet savvy can find anything they want online and watch it for free nowadays. Everyday, more and more people in this demographic are catching on and cutting out. Dropping the cable box for Roku, Google TV, Apple TV or any other of the services coming on to the market.
So it only makes sense that Mitchell Hurwitz went with Netflix over a cable network. Fox had already let the fans down, why wouldn’t a different network do the same? By going with Netflix, it not only guarantees exposure to its most devoted fans, but also allows the fans to watch when they want to watch. I never watched the show when it was on fox because it aired on Saturday evenings (8 EST if I remember correctly). Most of their target audience is out on Saturday night, and that is most likely why ratings were low, while critical acclaim was high. We like the freedom of choice, and the freedom to watch when we want to watch. And why shouldn’t we? We hold the power now. They don’t like it? Great, I’ll go stream it for free.
I don’t mean to toot my own horn (yes I do), but I predicted this revolution back in 2007 while driving around with a friend down in Florida. We were talking about how Netflix had just recently added 1,000 movies that you could stream instantly, right on your computer. I immediately stated that within a decade streaming will be the norm in most households. At least younger households. Coincidentally, during this conversation we drove past a Blockbuster — true story — and I basically commented on how they will be gone if they don’t start adapting post haste. We still have 4 years before my prophetic vision is to come to fruition, and I believe we are definitely on schedule. Soon, we Cordcutters shall inherit the earth and rid the world of the tyranny that is cable.