From TEDx Delray Beach, 2013.
From the TEDxTalks YouTube channel:
Bruce makes brands more valuable. He’s worked with Bacardi, Discovery, Philips, MetCare, Miami, spoken at MIT and Harvard, and discusses branding on FOX Business. Bruce has also written three books on branding. When he’s not working, he fronts the R&B band Blackstar, practices the harmonica, trains for marathons and draws caricatures of people he’s sitting across from. He tries to spend time with his wife and kids, who see to be just as busy as him. http://www.turkeltalks.com