The way we react to movies can determine which styles of filmmaking has the most impact on our brain.
Neuroscientists have monitored the participants’ brain activity during The Good, The Bad and The Ugly, Alfred Hitchcock Presents, Curb Your Enthusiasm and a NYC park.
Researchers discovered that all participants had over 65% of brain activity in the cortex when they watched the Hitchcock film. Similar brain activity existed in the 45% of the cortex for The Good, The Bad and The Ugly, 18% for Curb Your Enthusiasm and 5% for the NYC park.
The ability to predict the audience reactions to filmmaking styles allows scientists to look inside your brain to make better movies.