After Instagram announced their changes in the terms of service yesterday, tons of users were pissed and plenty deleted their account and some taking to Twitter and Facebook replying angrily to Instagram about the revised policy. Earlier today, Instagram noticed and responded with a tweet as well as posting on their Facebook page.
A blog post written by Instagram CEO/Co-Founder, Kevin Systrom, clarifying the intentions of Instagram and addressing everyone’s concerns shortly followed:
I’m writing this today to let you know we’re listening and to commit to you that we will be doing more to answer your questions, fix any mistakes, and eliminate the confusion. As we review your feedback and stories in the press, we’re going to modify specific parts of the terms to make it more clear what will happen with your photos.
Systrom addresses the concerns of users. He states that as a business, advertising is one of many avenues that they will explore for “Instagram [to] become a self-sustaining business.” They intended for that part of the terms to inform their users that they may experiment with “innovative advertising that feels appropriate for Instagram”, but was understood as “[they] were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.”
As for the use of photos and your information, Systrom explains the intention, which sounds very much like what Facebook does now with your friends liking pages and promoted posts that you see in your news feed.
Systrom explains, “we envision a future where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following. Let’s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way. In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business. In this way, some of the data you produce — like the actions you take (eg, following the account) and your profile photo — might show up if you are following this business.”
In regards to the terms that stated they will use your photos in ads, Systrom writes, “it isn’t their plan”, so they’re going to remove the language. He continues to state that the “main goal is to avoid things likes advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time.”
Systrom’s blog post also addresses concerns of ownership rights and privacy settings. While fairly quick to reply to the backlash and their attempts to rectify the situation, there are still tons of users who don’t intend to go back and sign up to use the service again.
Readers, after reading all about Instagram’s new terms and their response to rectify the situation and clarify the terms, did you already delete your account? If you did, do you plan on signing back up? For those that haven’t deleted their account, do you plan on deleting the account or not? If not, why? Please comment below.
Instagram Blog Post
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