A debatable feature of the video ads is “autoplay”, which most users don’t like because it’s very intrusive. Whether or not sound will be heard during the autoplay is still to be determined and when the product does roll out, it will be in the desktop version of Facebook and various mobile devices.
The plan on how these video ads will be distributed to your news feed is when a brand posts a new video, or you or a friend likes the brand’s page. How often these video ads will appear is still to be determined.
While this new product feature might be a great opportunity for advertisers allowing them to further tap into a pool of Internet users, but those users that cut cable to get rid of TV ads might become frustrated.
What are your thoughts? Would this make you go to a different social network? Please comment below.