Facebook Ads Are Not What They Seem To Be And Filled With Fake Likes.
In the video, he shares his experience of paying Facebook to promote his page and posts. While he received a lot of likes, user engagement remained very low.
As he explains in his description:
“When I paid to promote my page, I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel.”
Derek gives a summary and overview of Virtual Bagel. One interesting point, Facebook prohibits any user paying for likes the illegal way, which are click farms or link farms. The catch? Rory Cellan-Jones who ran his test with Virtual Bagel paid Facebook to promote his page, and the results were similar to link farms with low engagement. And the same happened with the U.S. Department of State who spent $630,000 on Facebook likes.
Similarly, Derek experienced the same thing as he ran an experiment with a page called Virtual Cat.
I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat (http://www.facebook.com/MyVirtualCat). I was surprised to discover something worse – false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.
And it’s possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes. http://tnw.co/NsflrC.
One of the bigger issues with the fake Facebook likes you receive, you can’t delete them, and it only makes your effort to promote through other efforts more challenging.
Also, check out the first video he created, The Problem With Facebook.