One passionate animator, Javed from Good Blood Games lays out his proposal to Sega to fix the Sonic franchise in this animated letter. Although not a game designer, he suggests some creative ideas through game re-design to repair the love and passion for the mascot.
Javed takes a look at the historical sales data and compares them to their top competitor, Mario. Game reviews are analyzed and used it to measure the success of audience engagement. He identifies the most successful and least successful games and contrasts that with Mario. Noting a disconnect, Javed attempts to identify a few issues such as the art style, demographic, and fanbase. He suggests bringing maturity to the Sonic universe through intense gameplay and provides examples supporting his points.