We’ve been having some hosting provider issues, as well as some internet troubles in the last few days, so I just wanted to apologize for that right away. Things seem to be on the up-and-up right now and SOAO should be back to business as usual today.
Yesterday, Daphne posted a brief article containing a video by Alltime10s that featured a few questionable PR stunts. The original title for their video is “10 Unbelievably Dumb PR Disasters,” but I don’t think they’re all dumb. Maybe not-so-well-thought-out would better describe them, but I wouldn’t necessarily call every campaign that was mentioned dumb. But you can watch the video and judge that for yourself.
In any event, the one that piqued my interest was the unbelievable Adult Swim “bomb threat” fiasco that happened in Boston back in 2007.
Being a huge Adult Swim fan, I remember that stunt with the Aqua Teen Hunger Force character, Ignignokt of The Mooninites, and thought it was brilliant really. In fact, I vividly recall laughing my ass off at all of the ridiculous news stations reporting it — some of which were owned by the very same companies as Adult Swim.
Not many people even knew of Adult Swim’s existence before 2007, and the stunt — whether intentional or not — brought the network’s name into millions of minds and homes via mainstream media.
Was the tactic a bit stupid? Perhaps, but only if you judge it by the legal aftermath that followed alone, and not the inevitable exposure the network subsequently garnered as a result.
The knee-jerk “bomb threat” reaction seemed to be born from mass hysteria and the fact that most folks had no idea what ATHF was at the time. If the same type of marketing technique were implemented for a more popular, mainstream television show or well-known Hollywood movie series, the outcome wouldn’t have nearly been the same.
In the end, Adult Swim’s parent companies, Turner Broadcasting and Interference, Inc., paid off the Boston Police Department and the Department of Homeland Security with a paltry $2m. A couple executives resigned as well, but that’s par for the course in these situations — I’m sure they’re doing just fine.
All in all, I’d say it was worth it to gain some much needed exposure. Now, I’m not saying Adult Swim is as popular as it is because of this stunt, but it definitely helped get their name out there. The network was relatively obscure back in 2007, now it’s one of the most desired advertising platforms in late-night television.
Alltime10s constantly puts out quality videos that we love and share here on SOAO, but in regards to the Adult Swim stunt being dumb, I have to respectfully disagree.
For those unfamiliar with The Mooninites, this is a nice little tribute video.
Body image via DeviantART